Product Planning
“Marunaka Care” predictive-maintenance subscription
Demand evidence: 312 downtime tickets + 41 fixed-fee inquiries last quarter. Recommendation: pilot with 5–8 design partners.
Product Planning
72/100 Market Score
Demand78
Fit80
Feasibility70
Margin60
Customer-voice summary
- 312 'unexpected downtime' tickets across top-25 accounts last quarter
- 41 maintenance inquiries asking for 'predictable, fixed-fee servicing'
- 7 lost deals cited 'no proactive maintenance'
Opportunity sizing
- ~120 installed-base accounts addressable
- Target ARPU ¥X/month
- Payback ~14 months on sensor + platform cost
Proposed concept
- Target = top-50 installed accounts
- Pricing = tiered subscription bundled with the +4% fee change (D3/R4)
- MVP = downtime alerting on existing telemetry + quarterly report
- Investment = sensor retrofit + analytics
- Timeline = 2-quarter pilot
Risks / unknowns
- Telemetry data-use consent
- Field-engineer capacity
Recommendation
Pilot with 5–8 design-partner accounts.