Decision
Maintenance-fee revision: 0% / +4% / +8%
+8% triggers Daido re-tender (R4); 0% leaves a margin gap; +4% bundled with Marunaka Care (P1) balances both.
Decision
| Criterion | 0% | +4% w/ value-add | +8% |
|---|---|---|---|
| Revenue uplift | None | Medium | High |
| Churn risk | Low | Low–Med | High (Daido re-tender) |
| Competitiveness | High | Medium | Low |
Recommendation
+4% bundled with Marunaka Care.Med confidence
Evidence
Daido emailChurn model
Risks of each option
- +8% → Daido re-tender (R4)
- 0% → margin gap
Open questions
- What value-add justifies +4% to top accounts?